Collaborations

MODE MADISON X MY BOUTIQUE

Hey lovers

Recently, I had the pleasure of collaborating with My Boutique, an online store owned and operated by local Victorian Dani. My Boutique was founded in 2010 and stocks deliciously fashionable clothing, jewellery, accessories and homewares. The best part is, nothing is over $100 so it’s all absolutely affordable.

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Through styling some of their current season pieces, I also had the honour of getting to know a little more about Dani, her online store and where she draws her inspiration from.

In three words, describe yourself

Passionate, ambitious, positive.

Tell us about My Boutique and the inspiration behind creating your own online business

I’ve always loved fashion but never thought I’d end up in the fashion industry. My parents run their own business and I’ve always learnt good business practice and buying skills through them. My business started as hobby but over the past year it is quickly becoming more than that! Online seemed like the way to go as I was (and still am) working full time when I started My Boutique – I wouldn’t have it any other way.

What are some of your most popular/favourite pieces in the My Boutique collection?

My most popular and favourite would have to be my Harper skirts. They are the perfect mid-length skirt that is flattering on anyone. I love the Onyx print the best and it seems my customers do too!

Where do you draw your style inspiration from?

Everywhere! My travels, Instagram, my friends and basically anywhere I go. I’ll see a cute style of clothing or a colour that pops out at you and I create it into my own flavour.

Can you give us a little insight into what we can expect as part if the AW collection?

My Boutique won’t be doing an AW collection this year. There are even bigger and better things coming for Spring/Summer so I’m trying to utilise the break over the cooler months to prepare myself for another expansion of My Boutique. Watch this space.

Do you have any advice for those who want to start their own business?

Keep at it. There’s going to be times where you make little to no money and things can seem like they’re getting nowhere. All you need is passion and patience and everything else will follow.

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Playsuits and jumpsuits are a great summer staple and then there’s this amazing laser cut clutch which comes in an array of gorgeous colours and designs. Both from My Boutique which I’ve decidedly styled with a biker jacket, platform boots and hair bow for that edgy retro feel. Head over to http://www.my-boutique.com.au to shop their collection.

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I’m wearing: Juliet jumpsuit and Cassie clutch from My Boutique || Shoes from Asos || Old leopard print scarf || Sunglasses from Retrostar Vintage || Biker jacket from Ebay

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SUMMERTIME SWAG – EDITORIAL

– EDITORIAL –

Summertime Swag

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Vintage fashion need not be unstylish  nor boring. In collaboration with Antique Button Jewellery, Mode Madison is pleased to bring to you the Summertime Swag Editorial. This is how we roll.

Clothing: Mode Madison
Jewellery: Antique Button Jewellery
Styling: Sovanny Vu
Hair & Makeup: Becki White Makeup Artist & GeorgiaFace Hair & Makeup
Babes: Amrita Sharma, Chrisya Sabaru, Erika Moreno & Ting Ting Qian

Inspired by vintage meets cosplay meets street-style


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Wearing the ‘In the Tropics’ 1980’s vintage playsuit, $39 // Modelled by Amrita Sharma // Hair & Makeup by Becki White

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Wearing the ‘Gorgeousness’ 1970’s vintage playsuit, $69 // Modelled by Ting Ting // Hair & Makeup by GeorgieFace

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Isn't she a beauty! Chrisya wears the 'Be Daring Playsuit'. Those gorgeous braided hair buns and face done by Becki White Makeup Artist

Wearing the ‘Be Daring’ 1980’s vintage playsuit, $49 // Modelled by Chrisya // Hair & Makeup by Becki White

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Wearing the ‘Mystical’ 1980’s vintage playsuit $39 // Modelled by Erika Moreno // Hair & Makeup by GeorgieFace

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NOT SO MUMSY

Earlier this year, I came across an Instagram account @notsomumsy, run by the fabulous Marcia Leone. The account name itself is unique and to the point. My curiosity then led me to browse through her incredibly uniform and stylish feed which regularly features her gorgeous toddler. What roped me in however was Marcia’s ’20 Facts’ post. After reading this heart felt post, I couldn’t help but feel inspired. Inspired might even be an understatement.

This gorgeous girl also runs a blog which is a little hub for cool kids and modern mamas and recently as part of her collaboration with Elke Magazine, she featured some of Mode Madisons vintage dresses. Won’t you check out how stunning she looks.

Sovanny xx

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GET SET FOR SPRING RACING SEASON

– SPRING RACING LOOKBOOK –

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Well hello Spring!

With the new season in full swing, our major racing events will soon begin and I’m here to make this year’s festivities fashionably exciting. In the last few months, Mode Madison has been working closely with artists, designers and vintage retailers to bring to you 10 hot looks to get you ready for the races.

With these delightful one of a kind vintage outfits, you’ll be sure to stand out from the crowd.

Get the looks now on http://www.modemadison.com

Sovanny x

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Vintage ‘Frill Me’ Dress

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Vintage ‘Flowers for Her’ Dress

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Vintage ‘In the Woods’ Dress

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Vintage ‘Miss Gorgeousness’ Dress

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Vintage ‘Ray of Sunshine’ Dress

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Vintage ‘Scarlett Dreams’ Dress

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Vintage ‘The Notebook’ Dress

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Vintage ‘Wild Flowers’ 2 Piece Suit

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Vintage ‘Zig Zag’ Dress

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Credits:

Clothing: Mode Madison
Hats: The Eternal Headonist
Handbags & Shoes: Martin Fella Vintage
Jewellery: White November Jewellery
Photography: Lindy Lu Photography & Sore Eyelids Photography
Hair/Makeup: Cindy Siegumund Makeup Artist, Rosie Carberry &  Cynthia Willis Hair & Makeup
Wardrobe Stylist: Sovanny Vu, Mode Madison

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VINTAGE COLORAMA – EDITORIAL

 EDITORIAL 

Vintage Colorama

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Photographer & Stylist: Sovanny Vu, Mode Madison
Model & Hair/Makeup: Pip Hicken

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“Plaid For You” vintage dress

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“Tartan Lover” vintage dress

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“Under The Sea” vintage dress

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“Hello Hawaii” vintage dress

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“Love To Dance” vintage dress

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“Hello Johnny” vintage dress, $59

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“Sheer Flowers” vintage shirt

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“Love On The Spot” vintage jumpsuit

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MODE MADISON X THE FASHION STIRFRY

Hello lovers!

The world of vintage fashion has exploded over the past few years and I absolutely love it. I come from an area thats hip, grungy, gritty, eco and full of culture. I won’t deny that this has certainly influenced my appreciation for all things old and vintage. If you come over the my house, you’ll notice it too is old and most of all the furniture thats in it is vintage and retro. Yes it’s indeed an acquired taste but the beautiful thing about vintage is the quality is unmatched, the pieces are one of a kind and it also means that fashionistas around the world can wear a piece that has’t been mass produced.

As owner of Mode Madison – an online vintage store, I didn’t just want to handpick my garments and list them online for you to buy & own. I also wanted to create a visual experience by showing you how amazing each and every piece can look on everyday women. So when you log on to http://www.modemadison.com, you will see that not only is each gorgeous girl featured on my website in a Mode Madison garment but she’s either also been personally styled or photographed by me, if not both. Our lookbooks featuring a diversity of women is also available if you are ever looking for some style inspiration. Adding to these personal touches, I invited Busola Coutts from The Fashion Stir Fry to collaborate with me and show the world how to style a piece from the collection. I was of course overwhelmed with excitement when she said yes.

Busola had no idea what I was sending her but I was confident that she would do it justice. She has an amazing, creative & colourful fashion sense. Once more she’s full of personality, engaging, insightful and confident. From the moment, we met on Instagram – yes Instagram, I fell in love with her style and contagious smile. Although having only blogged since March last year, this beautiful momma of 1 that comes all the way from Toronto, Canada has an enormous following on all her social media channels. She really is an inspiration and I feel very honoured to have her rocking our ‘Dance with Me’ dress. Head over to her blog now to read more about how she’s styled this piece and even better join the amazing community of bloggers that she has going.

Make sure you also head over to Mode Madison to see more our collection. Finally don’t forget, we are alway looking for collaborators so please get in touch if you are interested.

Thanks for reading all.

Sovanny xx

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WHO’S THAT GIRL?

She’s mysterious, captivating and interesting.

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Photographer & wardrobe styling: Sovanny Vu, Mode Madison
Model & Hair/Makeup: Pip Hicken, The Pip Art
Wearing: Mode Madison clothing, Mode Madison
Photoshoot inspired by: Vintage fashion

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