photography

WHO’S THAT GIRL?

She’s mysterious, captivating and interesting.

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Photographer & wardrobe styling: Sovanny Vu, Mode Madison
Model & Hair/Makeup: Pip Hicken, The Pip Art
Wearing: Mode Madison clothing, Mode Madison
Photoshoot inspired by: Vintage fashion

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ANNIVERSARY

My loving husband captured these precious moments over our wedding anniversary weekend. Capturing kids on camera isn’t easy so I credit those including my husband for making it look so simple.

For the last 5 years since we’ve been married, celebrating our anniversary has always been during the winter. While it’s nice I suggested we take advantage of this milestone by taking the kids somewhere warmer in the future and make it our summer destination every year.  My husband agreed! Yay.

Cheers to all the lovers out there. Finding love is truly a blessing.

Sovanny x

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HUSH – BEHIND THE SCENES

Hello everyone

Without giving away too much, I have been working with local photographers, makeup artists, models and retailers as the fashion stylist to bring forward a gorgeous vintage themed spring racing campaign.

Due to launch in late July I wanted to share with you a behind the scenes preview.

Set in a warehouse conversion, this photoshoot reminds me so much of Mad Men. What do you think?

Thanks for stopping by.

Sovanny x

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Credits to :: Sovanny Vu, Mode Madison, Stylist and concept design | Taran Jensen, Sore Eyelids Photography, Photographer | Cynthia DJaya, Cynthia Willis Makeup Artist, Hair and Makeup Artist | Models, Claire Radbourne & Erika Moreno

Wardrobe collaborators :: Garments, Mode Madison | Jewellery, White November Jewellery | Hats, The Eternal Headonist | Bags and shoes, Martin Fella Vintage

Props :: Gorgeous duo Kara and Sandy

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WINTER ESCAPADE – BEHIND THE SCENES

Hello lovers

I wanted to share with you a little behind the scenes work from my recent collaboration with a talented photographer and make-up artist.

Several weeks before this photoshoot, one of my gorgeous girlfriends had thoughtfully sent me a link with an advertisement on Gumtree for a stylist that had a can-do attitude. I know! An advert on Gumtree! That’s how the world works these days. You meet a pool of talented people through social media and online and sometimes you don’t even get to meet the people you are working with until the day. I have been blown away by the opportunities and support network since doing this full-time. Getting back to the advert, I’m as can-do as they come so I contacted Cynthia (the gorgeous makeup artist) to get talking. I floated the idea of vintage clothes and a story line of 2 best friends, quitting their jobs, then spending their day at the beach before heading on an trip overseas. She loved the concept and the email chain between myself, Cynthia and Taran (our photographer) started.

As the fashion stylist, there is so much background work and coordinating that is invested into a photoshoot. Indeed it can vary, however for this project it included creating a mood board, casting for models, arranging fittings, working with other fashion retailers, sourcing props, scouting locations to being their on the day to help make the models look their best and in turn act as a director to help ensure the photographs are amazing. Then there’s of course the post production work that I will write about another day.

The results that come from something I am so passionate about is amazing and it couldn’t have been done without a great, creative and hard working team. With showers forecasted for the day of our photoshoot, our gorgeous models Simone and Jordan braved it in summer clothing whilst everyone had their hands on deck, baring the cold weather with them to make this project successful.

Before I wrap this post up, I want to thank our the wardrobe contributors Martin Fella Vintage and White November Jewellery for working with my upcoming boutique Mode Madison to create an unbelievable vintage beach themed wardrobe for our models. Props are important too so a big thank you to Kara and Sandy for the Vintage luggage. Post production photos and information on where you can purchase these incredible pieces to follow.

Thank you for reading.

Sovanny xx

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FAIRYTALE

Hello all

Late last week I revealed via Facebook that I’ll be launching my very own business. It’s a risk but one I am willing to take in order to finally pursue a profession in fashion and styling.

Prior to its launch, I’ve been quietly working behind the scenes to pull it all together. Needless to say, I love my new job and collaborating with other artists to make it all happen. The beauty about all of this is the opportunity to meet new people and promote local businesses and artist.

Set like a fairytale, here’s a behind the scenes preview of a collaboration that took place over the Queens Birthday holiday. Professional images and more details to follow.

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Production Team: Clothing and Styling by Mode Madison || Photography by Lindy Lu Photography || Hair and makeup by Cindy Siegemund || Models Giulia Nena and Amrita Sharma

Thanks for stopping by.

Sovanny xx

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MOTHER

Retro

Hello gorgeous

When the person behind the lens is passionate about the art of photography, the end result is absolutely amazing.

For months, I have thought about the day when my dear friend Lynda (from Lindy Lu Photography ) and I would work together on a fashion shoot. It took months to make this happen, because I wanted the concept behind the photo-shoot to be both unique and personal. Once more, I wanted the photographs to depict a part of the person that I am today.

Today, I’m a mother who’s bold and confident in her own skin. One that loves to shop but is no longer an extreme consumerist. One that loves expensive clothing but is more than happy to shop at Savers. One that knows a vintage or second-hand piece can look just a flattering as any new item. One that would rather spend money on her daughter than herself. One that would invest money on a good time rather than clothes. One that wants to contribute to a more eco-friendly existance. While motherhood does not define the person that I am, the experience to date has had an immense influence on the changes in my behaviour and perspective to the world of consumerism.

With this short representation, a beautiful retro concept was created which aims to capture me in the present day. Permission was granted for us to utilise a closed down petrol station as the back drop, while a dear friend of Lynda’s gave us use of an old Ford Cortina as the prop. Modelling in clothes that were either old or second-hand, I found this experience both liberating and satisfying. Best of all, I was able to work with a friend that shared the same values as I. I am so excited to be sharing these swagging photographs with you and hope that you love this personal piece.

Thank you for reading.

Sovanny x

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Credits:: A special thanks to Lynda from Lindy Lu Photography for all her work and photographs, Tim Dinh for lending us the cars and Andy owner of Andy’s Service Station, Sunshine for the exclusive use of his site.

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