Recently, I had the pleasure of collaborating with My Boutique, an online store owned and operated by local Victorian Dani. My Boutique was founded in 2010 and stocks deliciously fashionable clothing, jewellery, accessories and homewares. The best part is, nothing is over $100 so it’s all absolutely affordable.
Through styling some of their current season pieces, I also had the honour of getting to know a little more about Dani, her online store and where she draws her inspiration from.
In three words, describe yourself
Passionate, ambitious, positive.
Tell us about My Boutique and the inspiration behind creating your own online business
I’ve always loved fashion but never thought I’d end up in the fashion industry. My parents run their own business and I’ve always learnt good business practice and buying skills through them. My business started as hobby but over the past year it is quickly becoming more than that! Online seemed like the way to go as I was (and still am) working full time when I started My Boutique – I wouldn’t have it any other way.
What are some of your most popular/favourite pieces in the My Boutique collection?
My most popular and favourite would have to be my Harper skirts. They are the perfect mid-length skirt that is flattering on anyone. I love the Onyx print the best and it seems my customers do too!
Where do you draw your style inspiration from?
Everywhere! My travels, Instagram, my friends and basically anywhere I go. I’ll see a cute style of clothing or a colour that pops out at you and I create it into my own flavour.
Can you give us a little insight into what we can expect as part if the AW collection?
My Boutique won’t be doing an AW collection this year. There are even bigger and better things coming for Spring/Summer so I’m trying to utilise the break over the cooler months to prepare myself for another expansion of My Boutique. Watch this space.
Do you have any advice for those who want to start their own business?
Keep at it. There’s going to be times where you make little to no money and things can seem like they’re getting nowhere. All you need is passion and patience and everything else will follow.
Playsuits and jumpsuits are a great summer staple and then there’s this amazing laser cut clutch which comes in an array of gorgeous colours and designs. Both from My Boutique which I’ve decidedly styled with a biker jacket, platform boots and hair bow for that edgy retro feel. Head over to http://www.my-boutique.com.au to shop their collection.
I’m wearing: Juliet jumpsuit and Cassie clutch from My Boutique || Shoes from Asos || Old leopard print scarf || Sunglasses from Retrostar Vintage || Biker jacket from Ebay
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